Social media platform Meta announced a partnership with the Federation of Automobile Dealers Associations (FADA) to enhance the digital reach for auto dealerships across the country. The program, called “Move with Meta” was announced at the Auto Expo 2023.
The program aims to upskill more than 3,000 auto dealers across the country and help them build a social presence and digitize their businesses using Meta’s platforms. FADA represents over 15,000 auto dealers in India.
As more people are increasingly relying on digital touchpoints to make decisions about their automobile purchases, auto dealers have felt the need to become more discoverable to customers online.
The partnership will allow auto dealers to build a social presence through Meta’s key products, such as Stories, Reels, Business Messaging, Facebook, and WhatsApp Groups. This will enable them to connect with potential customers and showcase their inventory, services, and promotions in a more efficient and effective way.
